The Deep Treasures of the Mediterranean Sea is a project funded by the EU, which aims to enhance the value of tourism and environmental resources in the interior areas of the Mediterranean, through the networking of small businesses that provide services to visitors and local products and high quality craftsmanship.
The main objectives of the project are the development of a system of "widespread hospitality", which combines residentiality (holiday homes, B&Bs, farmhouses, charming residences, etc.) and sustainable tourism (walking tours, cycling, tourist trains, tasting of typical products, etc.). In particular, we want to position the new tourist product on the international tourist markets, making it recognizable and easily usable.
This system of offer aims to enhance the typical features of the areas involved in the project, which are five: Valli Genovesi and Valli del Parco dell' Aveto (Liguria), Barbagia Mandrolisai with the Municipality of Sorgono (Sardinia), the Prunelli and Aitone valleys with the Municipalities of Evisa and Tolla (Corsica).
The challenge is to attract travelers to areas that are scarcely frequented and little known at the tourist level (against the overcrowding of the coast) by developing an attractive proposal for a specific type of tourists, the SLOW who, rather than just stays, are looking for experiences, stories to know and a closer link with the local culture.
The project was approved and financed with ERDF funds on the first call of the Interreg Italy-France Maritime Cooperation Programme. The project has a total budget of €1 271 051.96, of which €1 080 394.17 from the ERDF and €190 657.79 from the co-financing of the project partners. The period of implementation of the activities shall cover the years 2017 and 2018.